Ashland / Massachusetts / United States
Main Street Wine & Spirits has been family owned and operated since 1919 close to 90 years. "Weve been here a long time, " says owner Bill Goldberg. "Well be here as long as you are." In 1919, John Goldberg and his brother-in-law bought a little market in a building next door to the current location. They did business at this location for 32 years. In 1949, a fire burned down the building next to this original store. After the fire, John then bought this property ( their current location ) and built a new, much larger, store, which they moved into in 1951, and theyve been there ever since. After serving in the Army, Johns twin sons Marvin and Allan took over the store when John retired in the 1960s. They expanded the building roughly 25% but started focusing on spirits, as supermarkets started to supplant the local markets for food and grocery items. Marvins son Bill, the current owner, says, "I grew up here in the store, and Ive been full time since 1985. Theres no better teacher than experience." Bill values his customers and enjoys having the day-to-day contact. Theres a neighborhood feeling when you walk in, which comes from generations of connecting with the Ashland community.
