Santa Cruz Boardroom is a skate shop for customers throughout the Monterey Bay area. The store offers more than 600 skateboards as well as surf gear, snowboards and apparel. There is also a skate museum on-site featuring pieces from local artists.
Featuring laid-back styles in a laid-back kind of atmosphere, Pacific Wave embodies the look and feel of Santa Cruz. For skaters, surfers, and snowboarders, Pacific Wave carries all the necessary equipment.
For clothing and apparel, there is a ton of youthful beach and urban fashion to choose from, including what appears to be an entirely separate storefront for women and girls (this is one big downtown store location). Retail items include backpacks, shoes, shirts, shorts, sunglasses, belts, surfboards, skateboards, snowboards, and helmets. Pacific Wave also rents out and repairs snowboards.
Founded in 1988, Skateworks is an industry recognized skate shop. The shop specializes in retail and full-service for skateboards, longboards and roller skates. Roller Derby skates and accessories are on display near the entrance of the store, while a massive display of shoes and skateboard decks cover the wall on the other side. Customers can also purchase anything else they might need when they're out riding, including shirts, sweaters, hats, stickers and wheels. The locally owned and operated Skateworks is a customer service oriented shop that prides itself in personalized service for the customer's needs. Notable brands at Skateworks include Independent, Nike, Creature, Emerica, Sector 9, Riedell, DVS, Fallen, Vans, Anti Hero and Santa Cruz.
Bill's Wheels first opened in 1977 in downtown Watsonville, and the current store, conveniently located on Soquel Avenue near Morrissey Boulevard, has served Santa Cruzans since 1996. Owner Bill Ackerman has long loved skate boarding and the kids and adults who joined his Bill's Wheels-sponsored Skate Jams in the early days in Watsonville. He takes pride in his friendly and knowledgeable employees who can help skaters choose from the large inventory of skateboards and accessories.