KIX 97.9 broadcasts various genres of music. The radio station is supported by McDonald s and East Mountain Country Club. It offers a variety of daily and weekly programs. KIX 97.9 is a part of Clear Channel Radio, which is an operating division of Clear Channel Communications. Clear Channel Radio serves more than 100 million listeners each week with approximately 1,200 locally operated and programmed radio stations in the United States. Through its international partners, Clear Channel Radio also owns and operates more than 250 radio stations in Australia, Mexico and New Zealand. KIX 97.9 sponsors a variety of community and social events, and airs several informational and news programs. The radio station is based in Springfield, Mass.