Operational since 1999, Trajectory is a firm creating new brands and re-energizing the existing ones. It specializes in working with companies across the health continuum - from health care, to medical devices, personal care, and leisure and lifestyle. The company undertakes insights and strategy, identity and design, marketing and communications, digital and social media, and brand management and tools. Trajectory caters to the needs of launches, turnarounds and mid-market companies. Its clientele include Temple University Health System, American Medical Alert Corp., Glissandra Anti-Aging Skin Care, Jim McLean Golf Schools and Alpha Chi Omega National Womens, to name a few. The company is in partnership with Cornerstone PICTURES, Harmelin Media and Second Wind.