Other jewelers' refer to Princess as "The Jewelers' Jeweler." The company's reputation is built on its ability to fulfill any diamond order, regardless of size and color. Along with diamonds, Princess can obtain sapphires, rubies and emeralds. These stones can be mounted in custom settings. Along with creating earrings, bracelets and pendants, Princess Jewelers can clean and repair antique pieces. Princess staffs ten expert goldsmiths who are Genealogical Institute of America certified. The staff is trained to help with insurance claims.