Subtle Luxury, formerly Subtle Tones, has been located in the heart of Santa Monica on Montana Ave. since 1997. It moved a few doors down to this new location at the beginning of 2010. It sells women's clothing and accessories, and manufactures its own line right here in Los Angeles. The store specializes in comfy casual cotton and cashmere clothing, lounge wear, scarves and a variety of specialty items. It also offers denim clothing, bath items, candles and wraps. It provides a welcoming shopping experience, with well appointed decor, good customer service and reasonable price points.