Pomare operates a Web site and a retail store under the name Hilo Hattie that sells Hawaiian-style apparel and mementos of the islands. It is the largest retail source for Hawaiian and island lifestyle products. Established in 1963, Hilo Hattie has grown to be one of the most recognized brands in Hawaii. It offers online shopping in addition to six retail stores in Hawaii and five in the continental United States. Hilo Hattie sells men s, women s and children s fashions; gifts of aloha; taste of paradise macadamia nuts and coffee; island living items; posters, books and media; and the wedding collection. For group purchases, Hilo Hattie offers volume discounts and embroidery services on many of its Hawaiian originals and Island apparel products. Hilo Hattie s flagship store and manufacturing facility is in Honolulu, Oahu.