A small boutique located in a funky building on Montana Avenue, Rita's Rags shares space with two other businesses, so the entrance to the store is a little tricky. But right past the restaurant patio seating, before you hit the courtyard, this shop's eclectic selection of women's clothing and accessories can be found. Catering to an older crowd, everything in here is brightly colored and has interesting textures and patterns, made for a woman who is not afraid to express herself through fashion.
The Jeanie Madsen Gallery features the work of local, national and international artists whose mediums include sculpture, fashion, watercolor and photography. The gallery hosts a variety of regularly scheduled special events; visit its website for details.
Jet is located inside the Fred Segal store, a high-end fashion retailer, along with seven other boutiques. Jet offers clothing for men, women and children. There is also a shoe store, a jewelry boutique and a cafe.
Joe's Jeans is a fun, hip and trendy shop best known for its jeans and casual wear for both men and women. This large bright store is on the first floor of the Santa Monica Place shopping center, and stocks tops, T-shirts and high-end denim. Valet parking is available in the lot.
ZJ Boarding House is the premier skate and surf shop of Santa Monica and perhaps all of Los Angeles. For 22 years, its mission has been to house some of the finest surf and skate apparel around, like Vonzipper and Element. Its influence is local but reaches far beyond. Known world wide for its impressive product line, its passionate staff — all surfers and/or skaters themselves — have helped customers of all levels find the right product for their needs. Recently, Huxley and Billabong, two major labels of the surf and skate trade, have established flagship stores inside the shop.