Prime Wire & Cable designs, manufactures and distributes wire and cable products to retailers throughout the United States. Products include extension cords, surge protection devices, portable lighting, cord management, spooled wire, outdoor cords, wiring devices, household cords, power supply cords, timers and lighting controls, automotive products and related accessories. Specialty brand items produced by Prime include Neon Flex hi-visibility extension cords and a Bulldog Tough job site program. The company s oversized plugs contain extra heavy-duty strain reliefs designed for rigorous testing procedures that are implemented at every step of manufacturing. Retail locations that offer Prime products include Walmart, Costco, Kmart, Kroger, Lowe s, Fry s, PriceSmart and TruServ. The company is headquartered in Los Angeles.