Joplin / Missouri / United States
General Mills markets some of the most well-known brand names and food products throughout the world. The company s brands include Betty Crocker, H agen-Dazs, Pillsbury, Green Giant, Old El Paso and Cheerios. General Mills brand portfolio has more than 100 of the leading food brands in the United States. The company s business divisions include Big G cereals with Cheerios, Wheaties and Lucky Charms; the meals division with Progresso and Green Giant; and the yogurt division with Yoplait yogurts. General Mills also has the health ventures division, the bakeries and food service division, the baking products division and the international division. The company can trace its roots to the 1860s and a pair of flourmills on opposite banks of the Mississippi River. General Mills maintains production and distribution facilities throughout the United States. The company maintains its headquarters in Minneapolis and has operations in Joplin, Mo. In 2005, General Mills reached approximately $12 billion in sales.
