Virginia Beach / Virginia / United States
Founded in 2001, Max Media LLC acquires, builds and operates television and radio stations throughout the United States. Headquartered in Virginia Beach, Virginia, Max was formed by Gene Loving, the current Chairman and CEO, John Trinder, the current President and COO, Chuck McFadden, a senior advisor to Max, Tim Robertson, a senior advisor to Max and a founder of The Family Channel, and David Wilhelm, the current CFO. Management and the equity sponsors, Quad-C Management, Colonnade Capital and Golden Gate Capital, have committed approximately $175 million of equity to fund acquisitions and development of de novo broadcast properties.Managements strategy is to selectively acquire development-stage and troubled media properties in desirable markets and improve the ratings, revenues and cash flow. The management team has been successful in this strategy by emphasizing increased marketing focus and applying innovative programming expertise. Mr. Loving and Mr. Trinder have previously built, operated and sold two companies with similar strategies of acquiring small market radio and television stations and improving operations with professional management and technical improvements. In 1979, Loving and Trinder started TVX Broadcast Group, which went public in 1985 and was sold to Paramount Communications in 1991 for $500 million. Subsequently, they, along with Mr. McFadden, founded Max Media Properties LLC in 1991 and sold it to Sinclair Broadcasting in 1998 for $270 million.After acquiring properties, management has been successful in improving the margins of its radio and television stations by applying focused research and marketing techniques. Management has also concentrated its sales efforts locally, believing that local sales are less susceptible to economic swings than national sales. Following the acquisition of a property, the management team will move aggressively to improve the performance of each station based on a strategy including both operational and strategic initiatives.
