Kellogg Co. had net sales in 2004 of nearly $10 billion. Kellogg is the world s leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts and ice cream cones. The company s brands include Kellogg s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr s and Kashi. Kellogg icons such as Tony the Tiger, Snap! Crackle! Pop!, and Ernie Keebler are among the most recognized characters in advertising. Its products are manufactured in more than 15 countries, including a facility in Omaha, Neb. and marketed in more than 180 countries around the world.