New Wave Industries is a privately owned company that has been providing water treatment solutions for the vehicle washing industry since 1983. It partners include various Fortune 500 companies as well as oil retailers. New Wave Industries product, PurClean system, utilizes the process of reverse osmosis to eliminate the mineral content in water. Its PurWater system provides odor control services. The company s Web site offers an online product catalog and provides information about recent press releases. Additionally, the Web site offers water safety tips and information for the general public. New Wave Industries is located in North Highlands, Calif., and has a branch in Palm Harbor, Fla.