Detroit / Michigan / United States
General Motors R Works is a full-service promotions and event planning partner dedicated to serving a single client, General Motors. The company s focus is on leveraging GM s brand strength while planning special events, promotions and sponsorships with the highest impact for the lowest cost. General Motors R Works has dual national headquarters located in Detroit and New York with regional offices in Atlanta, Chicago, Dallas, Los Angeles and New York. The company is owned by the Interpublic Group of Companies, one of the world s largest holding companies in the advertising/communications field. It includes more than 50 companies employing 46,000 people in more than 130 countries. General Motors R Works was founded in 1999 to bring the planning of regional and local GM events, promotions and sponsorships under the control of a single organization. The company s location in Detroit employs nearly 75 people.
