Founded in 1935, Rainbow USA operates a chain of more than 1,000 specialty apparel stores in the United States. It offers apparel for children and women, as well as lingerie products, shoes, school uniforms and accessories. Rainbow USA serves individuals between the ages of 14 and 49. It operates under various trade names, such as Rainbow, Rainbow Plus, Rainbow Kids, One Price, Kidspot, Caren Charles, Fashion Cents, Best Price, Foxmoor, Emphasis and UpsNDowns.