Primitives is located in an outdoor mall in downtown Laguna Beach. The store carries handmade jewelry and unique one-of-a-kind accessories. Many Native American pieces are sold and on display. Tribal pieces designed by Hopi, Zuni, Navajo and other Indian tribes are all for sale. Pieces can be shipped by just calling this location and talking to the friendly staff. Prayer beads are very popular, and every piece purchased at this stand comes with a background story.