Monmouth Rubber & Plastics goal is to see to it everything happens in a manner which is focused on responding to customer needs.To focus effectively on customer needs requires highly trained and motivated people. Our people training consists of Three Key Areas:someone sells something... then everything happens! Dial Durafoam Direct The backbone of our Sales and Marketing Program is the relationship that we have developed over the years with select fabricators and distributors. Monmouth Rubber & Plastics has a 30 year history of working with and protecting those customers with whom it has a business relationship. The cornerstone to our low cost overhead approach is selling through distributors and fabricators in appropriate industries. Consistent with this approach, Monmouth Rubber & Plastics is committed to investing a significant amount of time and money in creating a demand pull for its products. This program is titled "Dial Durafoam DirectThis program is designed to introduce Durafoam to the end user, provide engineering and product development free of charge direct from the factory, and then turn over the fabrication and sale of the product to the appropriate fabricators and distributors for the industry at hand. An example of this program is the following ad which appears in Thomas Register which tells the Dial Durafoam Direct Story.Significant quantities of qualified leads are generated from our printed advertising, direct mailings, and other marketing efforts. These leads are a valuable asset to the fabricators and distributors with whom we have a working relationship.P.O.P. is an effective sales and marketing program that we have used for many years. As with many of our other programs, it is simple, straight forward, and carries a 1, 2, 3, component approach.