Founded more than 25 years ago, Market Probe is a provider of market research. The company specializes in developing analytic modeling techniques and reporting mechanisms. It also designs forecasting systems related to customer retention, decision tools pertaining to resource allocation, modeling tools used for determining relative importance and software that maps customer satisfaction. It also offers the proprietary Employee Equity System, which includes strategies of managing personnel. The company is a minority-owned business and a member of the Council of American Survey Research Organizations. It operates offices in the United States, Australia, China, India, Canada, Europe and Singapore. Market Probe maintains an office in Milwaukee.