Walking into this L.A.-based designer's East Hampton store and you begin to think you are walking into someone's beach house: with the white-washed walls, wide-board wooden floors and white modern chairs. The furniture, as well as the clothing, are James Perse designs. Hesticks to simple, casual but chic, with clean-cut designs and neutral colors. He keeps it close to home on the East End, offering t-shirt and rash guard pattern that represents all of the villageswithin East Hampton town.