Ipsos Insight is a marketing research and consultancy firm. The company provides a variety of custom, syndicated, omnibus, panel and online research products. It offers services in the areas of advertising, media and public affairs research. The company owns and operates Ipsos Marketing Research, which serves customers in the retail, health care, pharmaceutical, hospitality, lottery, gaming, consumer packaged goods and financial services sectors. It also manages Ipsos MediaCT, which specializes in traditional and digital media audience measurement, content development and testing, brand tracking, software services, and customer acquisition and retention. Ipsos Insight is a part of Ipsos, which is a survey-based market research company.