Hy-Vee Inc. began operations in 1930 as a small general store in Beaconsfield, Iowa. It has a HealthMarket department that features natural and organic products, the consulting services of in-store dietitians, the NuVal nutritional scoring system and consumer as well as employee wellness programs. Based in Quincy,Ill., the firm operates more than 228 retail stores across eight Midwestern states. Hy-Vee Inc. is one of the top 30 supermarket chains operating in the United States.