herbal MINERAL was founded by a group of committed, animal-loving activists who believe in holistic skincare practices using organic herbal & mineral remedies. Our revolution is to improve your skin condition without any animal cruelty or environmental damage. Our mission is simple: to find the right balance of preserving nature and achieving younger radiant skin in a peaceful way. Plus we enhance every individuals good karma. herbal MINERAL, a certified cruelty-free company, is already a member of PETAs Caring Consumer program and on PETAs list of companies that do not test on animals. What a difference recycling makes! By doing all of the packaging and promotional material printing with recycled stock, herbal MINERAL saves numerous amounts of trees, gallons of water, yards of landfill space, and tons of solid waste.