Handy TV operates 21 full-line appliance and electronics stores in north and central Alabama and Georgia. In addition to carrying TVs, major appliances, audio, VCRs and room air-conditioners, Handy TV stores also handle lawn care and outdoor power products. Founded 28 years ago, Handy officers believe in a hands on management style that directly involves them in the day-to-day operations of the company. Handy uses an aggressive advertising approach that includes newsprint, tab inserts, private mailers, radio and TV. Through promotion and advertising tie-ins, Handy TV attracts customers to its stores and gives positive support to their buying decisions.