Good Will Publishers is a family-owned sales organization. It comprises 80 sales professionals in over 42 states in the United States. The company offers book publishing and printing services. It provides a wide variety of programs, such as direct marketing operations and sponsorship marketing. The company also has more than 15,000 active accounts. Good Will Publishers was started by Edward F. Gallagher in 1938 as a direct sales distributor of gift books, and in the 1960s it developed a series of public relations programs for various business leaders and professionals. The company operates more than seven divisions, including wholesale direct marketing and sponsorship marketing operations. It is located in Gastonia, N.C.