Decision Analyst is a leading international marketing research and marketing consulting firm committed to helping its clients achieve competitive advantages through marketing research, information systems and analytic technologies. Founded in 1978, its marketing research and consulting services are designed to help clients develop marketing strategies, build stronger brands, improve products, enhance customer loyalty, upgrade advertising and accelerate new product development. Decision Analyst is a decision-oriented, analytical marketing research company that believes the analysis of research data must lead to marketing decisions and to marketing actions. The firm has more than 175 employees and serves an array of Fortune 500 and other companies. The company is vertically integrated, from data collection through computer tabulation and analytic functions.