Custom Benefit Consultants Inc. (CBC) does business as CBC Benefit & Insurance Services. Located in Lake Forest, Calif., it is one of the leading providers of brokerage and consultative services, benefit administration services, contact center support and technology. The firm specializes in supporting consumers in need of evaluating, purchasing and supporting health insurance. CBC caters to various clients, ranging from employer groups and individuals, affinity groups and other service providers throughout the health insurance delivery system.