BestMark Incorporated was founded in 1986 and is one of the largest customer experience measurement and mystery shopping companies in the United States. It is responsible for surveying, auditing and management systems and its programs allow its clients to gather incident-specific information and track attributes and behaviors that impact long-term guest value, satisfaction and advocacy. The company is comprised of more than 80,000 employees who gather survey and feedback data and link mystery shop data to other research data. BestMark Incorporated performs over 500,000 field visits for mystery shops, audits and exit interviews annually. It serves the airline, government, apparel, housing, automotive, finance, hospitality, real estate, transportation, retail and manufacturing sectors.