Customized Market Penetration Strategy and Execution Who We Are AF Holding is a boutique market entry firm specializing in identifying and executing market penetration strategies for companies seeking to expand their brands and product lines into previously untapped countries. Our clients are high-profile, including publicly traded companies, with complex global operations who see opportunity throughout the world. Your vision becomes ours, and together we bring it to life. What We Offer It all begins with the initial assessment. We begin by delving into our client’s current organizational structure to identify strengths and areas of innovation. We then carefully assess the current business climate in the target country, thoroughly analyzing opportunities, identifying ways to mitigate risk, and creating a comprehensive strategy to smoothly and successfully introduce both brand and product to market.