Established in 1938, 21st Century Christian Inc. provides thousands of churches and individuals with Bible-based curriculum and books. As publishers of the best-selling curriculums New Life Through His word and Life Links to God along with over 200 other publications, 21st Century Christian Inc. markets its products by catalog, direct mail, periodical advertising and the internet. It offers curriculum, teaching resources, childrens books and games, bibles and gift items, among others. The company has over 200 bookstores and has a 5000-square foot retail store. It also supplies books and videos based on Christians.