Farm Bureau Life Insurance, headquartered in West Des Moines, Iowa, and originally known as Iowa Life Insurance Company, is the principal subsidiary of the FBL Financial Group. Established in 1944, it issued more than $29 million worth life insurance products in its first year, and has spread to more than 15 states. It underwrites, markets and distributes life insurance, annuities and mutual funds to individuals and small businesses. Its growth strategy includes growth through its traditional distribution channel, through subsidiaries of its parent company, and other independent distribution channels. Farm Bureau Life Insurance also provides free insurance reviews for its prospective clients.