Based in Wilbraham, Mass., the Roche Associates Inc. is one of the leading marketing companies for senior living and health care. It offers a full range of planning and marketing services including, marketing/sales audits, feasibility/market assessment studies, review/critique of proposed projects, regulatory compliance services, zoning approval presentation, campaigning services, preparation of marketing plans, consumer and referral party market research. It also offers strategic planning services. The Roche Associates Inc. is recognized by the Wall Street Journal as a leader in direct marketing, and by Key Bank as the top marketing company in the senior living industry.