Hollister is a division of Abercrombie & Fitch aimed at the 14- to 18-year-old demographic. The company manufactures fun, classically stylish clothes with a laid-back SoCal vibe, carrying polos, henleys, fleeces, outerwear, low-rise jeans, underwear, flip-flops and fragrances. Clothes are designed and fitted for "Dudes" and "Bettys," and items are often named after beaches and other regional areas. The clothing line is based on the mythical history of an industrious Southern California drifter named John M. Hollister, and the stores are designed to look like old-school beach shacks. Ample parking is available for this location, inside the Montgomery Mall. Customers can also shop online.