Brothers, Frank and Felice Fornaca, established Frank Toyota in 1965. Originally, Toyotas were sold from the used car lot of the domestic franchise. After a few years, increasing Toyota sales allowed Frank Toyota to support its own facility. Frank Toyota occupies two city blocks in National City, Calif., and is operated by James Fornaca and Gary Fenelli. It sells new Toyota cars and trucks and all makes of used vehicles. The dealership consistently surpasses Toyotas customer service requirements. In 1994 Frank Toyota won the coveted Toyota Leadership Board Award. In 1996 and 1997 Frank Toyota was awarded the Toyota Presidents Award for excellence in customer service and its relationship with clients.